A struggling economy, coupled with television alternatives accessible through internet providers is apparently to blame for a first-ever quarterly loss of paying cable TV customers. With many cheap or free ways to view television shows online, many no longer see a need for a cable TV subscription. But cable isn’t the only service that’s suffering; the Associated Press reports that pay TV providers are losing subscribers as well. In a survey covering 70% of households, the AP report found that the 8 pay providers whose customer numbers have dwindled lost a combined 195,000 of subscribers. While a drop in the bucket of a customer base totalling more than 80 million, some estimate the losses are much higher when including all pay TV providers.