A proposed advertising method has recently been patented by a well-known ISP which actually sends viewers ads based on surveying their activity with microphones and infrared cameras. Nope, you read that right. If it works, the method could very well be adopted by internet service providers Seattle. But how is user activity recorded and discovered?
The detection system is actually a zone near the user’s television. Phone conversation details can be ‘heard’ as well. Should the detection facility pick up one or more words, they may be used to find advertisements which reflect the words recorded. In addition, the service would also be able to tell whether a person as singing, playing a musical instrument, laughing or eating, among other activities. Although production of the system has yet to begin, there are already many questions being asked about it.