While those living in the city might enjoy a lot of choice where it comes to internet service providers San Diego, there are many customers in rural areas still without the convenience of high speed internet. A common discussion these days is the supposed looming spectrum shortage, many who are saying is a contrived crisis to bring more money to ISPs.

What is really needed to bring wireless broadband to rural communities? Some say that anything involving government grants will not work, as only initial network rollouts actually end up getting funded, leaving the question of where the money will come from for operational costs over the long term. Still others are saying that anything which can combine technology and spectrum and result in a feasible ROI for companies will work best.