The negative predictions for media companies continuing to earn revenue from customers seeking entertainment are prevalent. In fact, only a small percentage of media companies are expected to exceed their profit speculations. It seems that media companies have a plan for continued profit. It’s called the pay wall, and many internet users have already seen it when attempting to access other online content such as newspaper articles via internet service providers in my area. But some are saying that this method will only work if the payment requirements can be deemed affordable by internet users. Interestingly, despite the obvious need for and benefits of these pay walls, many companies have still not implemented the strategy. And there remain many consumers who are suspicious about pay walls, especially since there may be many ways to get their desired content at no cost.